Arrobas:
Conexión Para Todos
We partnered with Hacienda CDC for the naming, brand, and messaging for their Arrobas initiative. With a vision of connection for all, Arrobas supports and strengthens local communities through increased access to technology, shared networks, neighborhood tech labs, and staff and volunteer support.
Industry: Nonprofits & Public Service
Service: Naming, Positioning Strategy, Brand Identity, Messaging, Social Media Strategy
Vibrant colors and dynamically arranged segments signal the coming together of different elements—resources, people, communities, and more.
Arrobas is the Spanish word for the “at” symbol, speaking to connection physically and virtually. The brand leverages the ‘arroba’ (@) as the basis of the logo’s icon system.
