Jessica Helgerson Interior Design:
A brand at the intersection of beauty and clarity
Industry: Interior Design and Architecture
Service: Brand Identity, Website Design & Development, Print
Jessica Helgerson Interior Design is an internationally recognized firm that creates award-winning work for clients such as Tusk, Parachute, and Stumptown. We partnered with JHID to help articulate their transition from an individual-led vision to a team-led practice.
Designed to be unobtrusive, the JHID brand showcases photography without taking center stage. Our team was inspired by the classic typographic principle of the “crystal goblet,” coined by designer Beatrice Warde in 1956, which promotes a reserved and “transparent” form of typography that reveals rather than obscures.
The brand's transparent nature extends to the digital environment where it becomes a container for JHID's work to shine. As the brand lives quietly in the background, viewers are immersed into a full-screen sensory world of texture, color and tactility. Navigation defers to content, adapting color to the background photo to remain as reserved as possible.
