School Night:
It’s ok to have fun on a school night.
Industry: Restaurant & Hospitality
Service: Naming, Brand Identity, Interactive Design, Environments
We worked with the ChefStable restaurant group and Chef Traci Des Jardins to to conceptualize, name, and design the brand and website for this San Francisco weeknight bar, along with a new website for its event space host, The Pearl.
Memorable and youthful, the concept influenced playful drink names, menu formats, wayfinding signage, and more.
Inspired by the idea of the weeknight, a daring time to sneak out and have a good time, our concept and name say, why the heck not? It’s ok to have fun on a School Night!
