Protocol:
A pandemic-era brand designed for safe dining
Industry: Restaurant & Hospitality
Service: Brand Identity, Social Media Strategy, Digital, Environments
Protocol is a chef-driven, cocktail-forward restaurant and bar in Amherst, MA. The mobile site doubles as the ordering menu, carrying forward Protocol’s mission to answer their neighborhood’s happy hour cravings safely and deliciously.
Protocol's visual elements set the stage for a brand world fit for a new standard of cocktail. Expressive type complements the chef’s menu descriptions, while right angles offer a sense of organization and structure.
With social media serving as a main channel for ordering, we brought bold artwork and enticing photography to the front to create an immersive brand experience for both dine-in and dine-at-home customers.
