Highlighting the 10 Commitments at the core of this peer-driven accountability framework, the site’s intuitive wayfinding supports engagement with the Pledge’s diverse audience groups—prospective pilot companies, policymakers, journalists, and leaders in other industries—to promote pledge tenets and celebrate the pilot companies who have made the commitment to set new standards in their sector. With straightforward calls-to-action and statements from founding and participating CEOs, opportunities to act dovetail with personal narrative for greater impact.