Kindbody:
Creating a digital space for empowered fertility care
Industry: Fertility, Medical, Women’s Health
Service: Brand Identity, Messaging, UX/UI Strategy, Digital App Design, Illustration
Kindbody came to us with their primary brand components already defined, but their typography, color palette, and icon system in need of expansion for their next-generation care offerings. Together, we worked to expand their brand typography system, develop a set of icons and illustrations to reflect the ease and intimacy of their physical clinic environment, and establish an app user experience that’s inclusive to all ages and genders—no matter where they are on their fertility journey.
With the core brand expanded, we created a new patient portal app onboarding process. Clean and type-first interface elements float directly on the screen background. UI features foster a relaxed and comfortable mindset at any time of day, using color and graphic elements to sync with the patient’s state of being.
One-question-at-a-time intake forms create a stress-free onboarding experience. Friendly icons and simple animations gracefully punctuate the process and make the interface relatable. Touchpoints along the way encourage progress and orient the user in the process. Once the initial intake form has been completed, a patient never needs to enter the same information again.
