London Women’s Clinic:
Freeze Your Fertility, Not Your Options
Industry: Fertility, Women’s Health
Service: Brand Identity, Campaigns, Messaging
Egg freezing offers women freedom, options, and time to plan for the future. In our campaign for the London Women’s Clinic, a flexible and adaptable icon system builds on the concept of the typographic egg and sperm in their logo, turning it into a visual storytelling tool for exploring and unifying all the benefits of egg freezing.
The campaign pushes the creative possibilities of the brand icon, using it in clever ways to communicate and complement each headline.
Photography boosts representation in the brand expression, while targeted messaging speaks to the clinic’s diverse audience of women and couples to bring awareness to their fertility options.
