London Egg Bank:
Creating life, fulfilling dreams
Industry: Fertility and Women’s Health
Service: Brand Identity, Interactive Design
London Egg Bank has been helping people turn the dream of parenthood into a reality for over 30 years. As the UK’s most respected and experienced egg bank, LEB’s patients span age-ranges, life stages, and gender identities. So, we focused our strategy for their visual brand refresh and new website design on user experience first.
The brand that LEB’s audiences had come to know and trust needed to be maintained, yet elevated and repositioned. The playfulness and youthful ease of their existing identity lacked the sensitivity and respect that defines LEB’s style of care, and sat at direct odds with the perspective of those facing challenges on their family-making journeys.
After identifying the existing logo and organic elements as the brand’s core building blocks, we worked to refine color, type, and supporting brand expressions to impart expertise, professionalism, and compassion.
