Scott Edwards Architecture:
People First, Design Forward
Industry: Architecture & Interior Design
Service: Positioning, Brand Identity, Messaging, Interactive Design, Website Development, Motion
When Scott Edwards Architecture approached us to work with them to refresh their brand, they arrived with a well-established name and reputation, and a new HQ on the way. Our strategy focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”
The brand highlights their multidisciplinary work and the coming together of perspectives to create beautiful, meaningful solutions.
“People First, Design Forward” gains clarity and context as the foundation for the firm’s renewed mission and vision statements. Brand story and messaging elements highlight the firm’s differentiators, reflecting the friendly, can-do attitude of their synergetic team culture.
On the website, interactive elements like subtle motion and space bring their work to the forefront on every screen size, while emphasizing an accessible, design-forward approach.
All the pieces come together in unique expressions across signage, social, and marketing and collateral applications, embodying the dynamism, breadth, and creativity of their architectural projects.
