Sellwood Community House:
Learn. Play. Gather. Connect.
Industry: Community Organization, Nonprofit
Service: Brand Identity, Messaging, Digital Strategy, Website Design and Development
The Sellwood Community House is a neighborhood hub for folks of all ages to learn, play, gather and connect. Drawing inspiration from the organization’s historic building, the logo pairs with a colorful palette to signify diversity in community and the coming together of varied identities and interests—all under one roof.
This system is used across the website, in social, and in print. On the website, photography and visual elements, like arrows, take the shape of houses, and type and color systems support wayfinding along with intuitive navigation.
Service category icons are derived from the main mark and each assigned a brand color, resulting in a suite of related, yet distinct sub-brands for every focus of their programming.
