Surgo:
The aesthetic of science in action
Industry: Research & Science, Health, Nonprofit
Service: Brand Identity, Brand Strategy, Messaging, Interactive, Print
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With the belief that community-based solutions lead to a healthier world for all, Surgo works to identify and resolve the leading factors of humanity’s most urgent crises. We’ve worked with Surgo since 2019 to help translate their research and mission into robust, data-driven interactive experiences.
Broad color palettes and multi-level type systems come together to signal relationships between initiatives, case studies, tools, and editorial perspective pieces. Designed to expand with Surgo tools’ sub brands and offer visual support for press and publications, custom brand illustrations combine data sets, photography, and color overlays to tell the story of Surgo’s work.
Our brand strategies for Surgo’s initiatives and tools emphasize action, leveraging the right dose of dynamism to support their growing suite of research tools.
Brand type and color are used across Surgo's focus areas to convey findings and insights. In press releases and reports, our collage-based world of supporting visual elements communicates living data, in context with the human story that is at the heart of Surgo's efforts.
Interactive strategies that prioritize a human-centered experience allow visitors to follow intuitive paths to data. UX/UI elements borrow visual cues from news content sites to leverage familiarity bias, create connections, and strategically position Surgo among partner affiliates like The New York Times, The Atlantic, and The Washington Post.
