The Community for Positive Aging:
Creating connections across generations
A brand that celebrates the ways we intersect and connect, with a focus on the people at the center of it all—where the true magic of community happens.
Industry: Nonprofits & Public Service
Service: Positioning Strategy, Brand Identity, Messaging, Interactive Design and Development
Visit the Community for Positive Aging Website
CFPA's guiding vision is a fully intergenerational, age-positive and age-inclusive future in which older adults are seen and celebrated, invited, included, and connected in community. As a visual representation of this vision, the new logo speaks to individual diversity, intersections and connections, and the ever-expanding and strengthening vitality of community, because of community.
On the website, multi-path intuitive wayfinding puts site visitors at ease and resources at their fingertips, providing an accessible, all-ages hub for community members and volunteers, alike.
When the Hollywood Senior Center changed their name and expanded their services far beyond their original neighborhood community center, they needed a new look, a new website, and a seamless plan to introduce the change to their audience on their 50th Anniversary.
