Cette:
Give like it’s an art.
With pre-curated gift sets and personalized custom gifting, Cette’s mission is to spark connection and turn daily life into an act of art, full of beauty and delight.
Industry: Retail, Gifting, E-Commerce
Service: Brand Positioning, Naming, Brand Identity, Brand Messaging & Copywriting, UX/UI, Website Design & Development, Packaging Design, Lookbook Design
Visit the Cette Website
On the website, the virtual shopping experience takes on a gallery-like feel, with colorful product thumbnails labeled with ‘stickers’ reminiscent of a physical exhibition. Subtle motion and scrolling text banners create energy and interest on the front-end, as an optimized back-end Shopify CMS makes managing and updating inventory a piece of cake.
With a joyful color palette and happy typography, patterns, and poetry, the Cette brand world is all about celebration. In the visual identity, graphic elements convey Cette's festive and intentional approach to gift giving while highlighting beautiful photography of their curated product collections.
Custom plaid is a brand signature on packaging and giftwrap, and tissue paper, notecards, and ribbon serve as fun real estate for creative brand messaging.