Cedarwood Waldorf School:
Quintessentially Waldorf, unmistakably evolved
Industry: Schools & Education
Service: Brand Identity, Messaging, Interactive Design, Print Materials, Campaign
Cedarwood School brings Waldorf education to life and strives to instill a love for learning. With a reverence for the developing child, and in harmony with social, emotional, and cognitive health, their curriculum weaves together the arts, academics, and movement to nurture the holistic well-being of students.
We worked with the Cedarwood marketing team to create a brand that is reflective of the School’s roots in Anthroposophy, as well as its innovative approach. Our brand messaging focused on clarity of purpose, to express their progressive values and pedagogical methods, while holistically embodying the intellectual, creative, and practical focuses of traditional Anthroposophy.
We steered the aesthetic towards traditional Waldorf typefaces and colors, utilizing classic Waldorf elements in updated ways to merge the best of both worlds—the kind of wisdom that only comes with experience, and the creative whimsy of childhood—in a brand that’s recognizably Waldorf and unmistakably evolved.
Cedarwood Waldorf’s website is a highly functional tool and resource for current and prospective students, parents, staff, and community neighbors. Bringing the material qualities, textures, and colors found in the school’s classrooms and hallways into the digital space, the site expresses the traditional Waldorf aesthetic and Cedarwood’s progressive approach.
