Eleven East Pleasant:
Amherst’s most sustainable address to call home.
Industry: Real Estate, Urban Development, Hospitality
Service: Brand Identity, Messaging, Environments
Eleven East Pleasant is set to be the first all-electric, mixed-use residential building in downtown Amherst, Massachusetts. With iconography that alludes to the era of Tesla and Edison, the brand unites past and future while honoring the story central to the site of development—once littered with oil tanks, the property will soon be one of the Amherst’s most sustainable addresses to call home.
A bold palette pairs with uniform lines to create patterns for wallpaper and wood paneling. Applications in the lobby and hallways bring the graphic brand elements to the environment.
Beyond the logo, creative configuration of brand elements and materials from floor to floor brings a sense of dynamism and possibility to branded wayfinding, interior spaces, signage, and more.
