Gould Capital:
Helping families secure healthy financial futures
Industry: Finance
Service: Brand Identity, Messaging, Social Media Strategy, Website Design & Development
For close to 50 years, Gould Capital has been helping families secure healthy financial futures. We helped them update their brand to reach the next generation of investors and clients with a logomark, messaging, and website that mirrors Gould's differentiating values, human-centered services, and expertise in Behavioral Finance.
Gould’s wise, confident, and conversational voice defines the firm’s wholistic expertise and conscious approach.
The tagline, “Wealth with Integrity,” speaks to their role as a trusted advisor, dedicated to securing financial well-being and supporting better futures for all, for generations to come.
On social media, photography stands alone or combines with brand elements to portray the joy of a life lived richly through faces diverse in age and ethnicity.
To convey Gould’s ethical approach, brand artwork symbolically unites the concepts of money and humanity, personal prosperity and social responsibility.
Intuitive navigation, visual hierarchy, and intentional pacing bring ease to the interactive experience. Attention to web accessibility and informative services descriptions embody Gould’s client-first ethos.
