We help our clients clarify and communicate their value.

Ongoing Brand Support

We love long-term client relationships. With an ongoing priority services agreement, our team is your team. Let us ease your marketing workflow and help you increase outcomes with expert creative support.

  • We help clients maintain the visual integrity of their brands. As you expand to new programming, locations, or product lines, we oversee new brand expressions to ensure they stay in alignment with your core identity.

  • From welcoming a new team member with fresh business cards to adding to your bank of custom illustrations or social media graphics, we help our clients respond effectively to new design needs as they arise.

  • Make us your creative partner for your annual marketing priorities—seasonal product catalogs and lookbooks, fundraising events, industry summits, annual reports, and more. For that next big thing on the horizon, extra hands make for fast work and better results.

  • We provide ongoing content creation, design, and development support to e-commerce and nonprofit clients alike. Whether you’re fueling your cause or updating your shop for the season, we help you keep your site relevant, fresh, and engaging all year round.

Strategy & Positioning

Our brand strategy process is designed to reveal who your business is. Through inquiry and analysis, we help you clarify your goals and deepest core values. The genuine, defined mission resulting from the brand strategy process leads all the creative work to follow.

  • We ask questions, audit competitor and brand landscapes, and define benchmarks and success metrics.

  • We define your core differentiators and build a plan for leveraging them among your competitors and within your visual brand.

  • We audit competitor social media channels, set visual and tone benchmarks, and establish a comprehensive strategy for reaching and engaging your target digital audience.

  • We establish the unique personality and mechanical rules of your brand voice, and craft a modular system of taglines and narrative messaging elements that speak to your audience and tell your brand story.

  • We are an accessibility-first digital design firm. Intensive research into the goals and feature requirements of your website deepens our understanding of your vision. We audit competitor sites, and define the architecture, interactive benchmarks, user flows, development platform and integrations, wireframes, content needs, and success metrics for your website.

Naming

We specialize in strategic, mission-based naming for businesses, startups, and nonprofit organizations. To resonate with the right audiences for your brand, your name must be simple, ownable, pronounceable, memorable, and descriptive, all at once. Our strategists and writers explore the creative possibilities, ensuring each name option we propose reflects your key character and purpose.

  • We provide naming services for:

    —New entrepreneurs, startups companies, nonprofits, developers, retailers

    —Established businesses who are shifting markets or audiences

    —Businesses and organizations looking to bring more clarity to their offerings

  • We craft brand taglines that work in conjunction with your name and logo to clarify your mission or service areas, inspire action or make direct appeals to consumers.

  • We work with business-to-consumer and lifestyle brands to create individual product and product line identities that compel and inform, and differentiate and relate unique products within an overarching brand world.

  • We work with nonprofit organizations, institutions, and corporations to create sub-brands and tiered naming suites that clarify the connection between your distinct service areas, media channels, affiliate companies, programs, properties, and more.

Brand Identity Design

A strong logo brings meaning and consistency to how your organization is recognized in the world. Following an iterative process of creation and refinement, we deliver a modular system of logos alongside a toolkit of visual assets designed to serve and adapt to your specific marketing needs. Our design process considers creative opportunities for your logo with an eye to the strategic contexts of your website, social media, marketing collateral, and overall brand.

  • We make logos that are rooted in meaning, designed purposefully to set you apart from your competitors and position you strategically within your brand landscape.

  • Where it all comes together—typography, color, iconography, illustration, and a modular system of logos—a compelling, effective identity is a vital tool for any results-driven business or mission-driven brand.

    The visual brand worlds we create capture your genuine core brand ethos to attract the right audience and engage your target consumers.

  • Clear and comprehensive brand rules empower your in-house marketing and design teams to create assets that align and strengthen the brand experience, so you can launch campaigns to grow your company’s reach and engagement, or develop new materials for new products at your own pace.

  • With a well-designed brand, the possibilities are endless. We help our clients maximize their brand power with digital marketing campaigns and creative print solutions, drawing audience attention to everything from community fundraising efforts and product launches, to events and fresh content.

  • We specialize in creating brand illustrations and custom iconography to bolster your message and mission. Our capabilities include:

    —Infographic design and data visualization

    —Icon systems design

    —Custom illustration for products and packaging

    —Custom brand artwork for business interiors

Messaging communicates your company's unique position in the market. A strong brand narrative goes far beyond describing products and services. It conveys who you are, and lets your audience know that they want to engage with your business. When crafting copy for our clients, we consider the reader, your target consumer, and the medium, to deliver finely tuned content at every encounter of your brand.

Copywriting & Messaging

  • Your brand story is at the heart of your messaging. In order for it to resonate, both internally with your team and externally with your consumers, it has to be genuine. We begin with the core differentiators and guiding values of your business to identify the natural pillars of your story. Then, we deliver a modular system of messaging elements that sets the tone for all copy that follows, including: taglines, headlines, and supporting descriptions for each pillar, mission and vision statements, and targeted elevator pitches.

  • We provide copywriting, editing, and proofreading for site-wide copy, and work in tandem with your editorial calendars and marketing needs to keep blog content dynamic and relevant to consumer interests.

  • Say it all in a few words. Succinct, meaningful taglines come together to create a powerful tagline system that can be used in combination with supporting copy, or as website headers, in targeted CTAs, logo lockups, and more.

  • We bring clarity to the value and quality of your products, programming or breadth of service with copywriting that employs your brand voice to inform and engage.

  • We create pointed messaging for print and digital campaigns to help community organizations, retailers, and service providers spread the word about their brand and services across the following media channels:

    –Social media campaigns and ads

    —Google Ads

    —Print ad placements, press releases, etc.

    —Email Campaigns

    —Large-scale environmental signage, billboards, etc.

  • Competitor analysis and keyword research informs our writing process, ensuring that your copy strengthens your search rankings as successfully as it speaks to your audience.

Website Design and Development

We center audience experiences to create websites that are meaningful, accessible, and beautiful. Our interactive team builds complex e-commerce marketplaces and immersive websites that capture and celebrate purpose, promote sales, and put values into practice. With intuitive CMS platforms and in-depth training and support after launch, our clients are fully empowered to maintain and update their sites with ease.

  • Inclusivity is one of our firm’s primary metrics of success. We prioritize accessibility in all aspects of the website design and development process to build sites that consider a diversity of visitor experiences. From screen-reader compatibility to ensuring color legibility, we aim to meet WCAG 2.0 Accessibility Compliance requirements with each site we build.

  • We incorporate interactive elements, like motion, hover states, and subtle animations to accent your content and bring emphasis to poignant moments, support storytelling, or gently guide your audience from one site section to the next.

  • We capture all the user-friendly power of CMS platforms and transform them into fully custom, fully optimized marketing websites for our clients. An easy to use website powered with a CMS back-end is our firm’s web development platform of choice for purpose-driven brands and organizations.

  • We design and build award-winning e-commerce websites for lifestyle and corporate brands on Shopify and Shopify Plus. Our e-commerce specific capabilities include:

    —Strategic UX/UI from homepage landing to point of sale

    —Custom branded websites, including editorial features, product promotion, and blog

    —Custom branded online marketplaces

    —Optimized product filtering and site navigation

    —Recommended products and automated bundling

    —Advanced CRM integrations and automated inventory management

Brand Touchpoints

Your brand grows stronger with every consistent interaction of your audience. As you expand your reach and offerings, our team ensures a seamless and cohesive experience across every brand touchpoint, so you can focus less on how your brand is looking and more on making your next big move.

  • We bring your brand to life with product label design and packaging that reflect the beauty and value of your product. We consider material sustainability, brand typography, and printing solutions to turn your vision into a reality.

  • Whether you’re looking to attract new followers, run a specific promotion or inform your audience of an upcoming event, we’re here to support your goals with digital graphics tailored to your platform and designed to resonate.

  • We design for print with equal parts form and function, and work with trusted paper and print vendors to turn what we see on the screen into a physical piece your audience will want to hang on to.

    —Product catalogs for retailers and lifestyle brands

    —Brochures and marketing collateral

    —Annual reports for nonprofit organizations and socially-responsible corporate enterprises

    —Business cards and letterhead

    —Menus and programs

    —Newsletters and promotional mailers

  • We design signage and environmental solutions that help brick-and-mortar businesses turn heads, corporate headquarters steer foot traffic, and museums and educational institutions share stories from history.

    —Retail exteriors and windows

    —Interior signage, marquees, and environmental wayfinding

    —Educational or promotional exhibits